The pace of the population ageing in Europe is accelerating. Silver economy includes multisector activities, products and services designed to meet the demands and ambitions of people 50+. This includes health and wellbeing, leisure and tourism, housing and mobility, consumer goods and services, education, civic and social participation, employment and finance. Silver economy is the economy of the future: local; inclusive, digital, circular, eco-friendly and collaborative. By addressing a specific demographic group, Silver economy benefits the whole society. The Silver Economy is an enabler to deploy age-friendly communities across Europe and the rapid technologic and digital upgraded imposed by the COVID 19 restrictions is creating numerous opportunities in the Silver Economy sectors.

Thus, the aim of the LOCAL project is to boost Silver Economy as an opportunity to local communities’ development by using community-based mentoring practices. To achieve this purpose the LOCAL project main objectives are to: identify 50+ adults to serve as inspirational role models by their mentoring and entrepreneurship skills; develop and test a blended in-service mentoring training programme to empower professionals working in adult education in supporting adults 50+ to develop entrepreneurial skills; develop and test a bespoke thematic mentoring cycle addressed at engaging 50+ adults in silver economy topics, digital and entrepreneurship transversal skills.