Entrepreneurship through social networks

EU-Programme: Erasmus+
Coordination: West Lothian College (United Kingdom)

Duration: September 2019 – August 2021


Generation Z, born after 1995, is starting to grow up, with the oldest members of the cohort now approaching 21 years old. Millions are now entering the workforce, with another 60 million or so to follow over the next two decades. Unlike millennials, members of Generation Z are true digital natives. They are not only technically savvy, but also expect technology to be a natural — and frequent — part of learning, work and everyday life. Generation Z is more likely to value independence and therefore is poised to become the most entrepreneurial generation ever.

Nowadays, social media has become pervasive in empowering young Europeans in their educational, academic and professional life, and Gen Z is the first generation to innately understand the true power of social media. They understand social media allows them to circumvent traditional recruitment channels and talk directly to potential employers, and they know that if they want to start a business, they can have direct contact with their customers.

In light of the challenges and opportunities arising from social media and a clear need for better support for VET learners with cutting-edge approaches, Gen-Z project aims to join efforts for empowering this generation to become social media entrepreneurs and at the same time developing their key competences and employability skills. A further by-product of this project will be to enable linkages where Gen-Z beneficiaries will be able to support other businesses with their own capacity to use social media to improve their businesses.

The Gen-Z project wants to bring together the opportunity provided by the world of social media and the motivation that drives this generation of youngsters, to develop their employability and entrepreneurship skills. We believe that by making the project’s outputs digital, open and freely available to all, the resulting learning, skills and outcomes to be deployed is massive, not only in partners’ countries but also across Europe and generate longer term benefits for other generation z youngsters, educators and educational providers.

Project Nº 2019-1-UK01-KA202-061407

This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.